Did you know around 70% of people are more likely to click organic search results as opposed to paid listings?Of course you did, but perhaps you didn't know you might already be spending 90% of your marketing budget on paid listings to chase that elusive 30% market share?
It sounds dumb doesn't it, but many companies are abandoning
SEO companies and embracing
DIY Pay-Per-Click marketing in their haste to cut costs and increase website traffic.
Risky business
For
SEO companies the pressure to deliver is compounded by a shrinking budget and unrealistic goals, as clients look to increase their bottom line. Therefore client and
SEOs need to work closer together.
Discuss broader concerns of managementAnd the first step is for the client to appoint a reputable website marketing company with experience of working in their industry.
The step two is to prepare a proper brief where the client clearly sets out their goals and objectives over the course of the contract (typically 12 months) along with a realistic budget and invite
SEO companies to pitch for their business.
Step three is to interview the shortlisted few to discuss the brief in more detail; giving client and marketeer a chance to put a name to a face and discuss broader concerns of management. After all you'll be working closely together for a while.
Once milestones/
KPIs have been agreed, together with a clear reporting structure and method of measurement client a marketeer should review periodically; as changes in clients business focus, timescales and budget criteria must be clearly communicated to your website marketeer if client is to see a measurable return on your investment.
The Quick-Hits team, like to wish all our clients and competitors a very Happy New Year!